An American approaching Korea through a Japanese lens
Thursday, August 12, 2010
You cannot resist the Chamisul gnomes
I'm fascinated by this recent commercial for Chamisul brand soju. These little cartoon characters come prancing around the bottles and physically manipulate people into relaxing their inhibitions, like invisible puppeteers; it's both cute and disturbing at the same time.
Also, the ad appears to encourage drinking Chamisul at work to raise your spirits when your boss is giving you a hard time: